Posted on June 25th, 2025
There's a certain magic to stepping aboard a cruise ship. The ocean breeze, the excitement of exploration, and the thrill of being disconnected from the everyday hustle all combine to create unforgettable memories. But in recent years, a tiny traveler has joined the cruise experience—and its name is not on the passenger list. It's the humble rubber duck. Specifically, cruising ducks.
What began as a sweet gesture from one cruiser has transformed into a global phenomenon that’s swept across decks from the Caribbean to the Mediterranean. Welcome to the world of cruising ducks: a grassroots movement of joy, kindness, and playful surprise.
Cruising ducks are small rubber duckies hidden by passengers throughout cruise ships for others to find. Each duck usually comes with a tag explaining the tradition, along with a fun message, name, and sometimes even a social media hashtag or group invite.
When someone finds a duck, they have a choice: keep it as a souvenir or re-hide it somewhere new on the ship. The goal isn’t just to collect ducks—it's to spread happiness, encourage community, and brighten someone’s day.
The movement was started in 2018 by a young girl named Abby aboard the Carnival Breeze. Her simple wish? To spread a little joy on vacation. With her family’s help, she began hiding rubber ducks around the ship with kind messages attached.
The idea took off faster than a cruise liner at full throttle. Within a few years, entire Facebook groups, Etsy stores, and even custom duck printing businesses were supporting the cause. As of today, there are thousands of cruising ducks sailing the seas each week.
The magic of cruising ducks lies in their simplicity:
Want to get in on the action during your next cruise? It’s simple—and fun!
You can use classic yellow rubber ducks or buy customized ones from specialty shops like Quacker Packs. Think pirate ducks, cruise-themed ducks, or even military ducks!
Each duck should come with a small tag that includes:
Some cruisers include QR codes that link to Instagram or Facebook cruise groups!
Be thoughtful about where you hide your ducks. Never place them in pools, food areas, or places that crew will need to clean. Great spots include:
To keep the joy going and avoid issues with cruise staff, follow these general rules:
DO:
DON’T:
Cruise lines generally tolerate (and even enjoy!) the trend, as long as it's done respectfully.
Want your duck to stand out? Here are a few creative ideas:
“I found a duck in the elevator with a note that said ‘You’re doing great!’ I was having a rough day—and it turned everything around.” —Rachel, Carnival Cruiser
“Our kids spent hours searching for ducks. It made the cruise 10x more exciting for them. We ended up making our own to hide on the last day.” —Tyler, Royal Caribbean passenger
“I started hiding ducks with inspirational quotes for fun. It’s brought me more joy than I could’ve imagined.” —Jen, Duck Duck Jeep & cruise fan
Join the growing ducking community online!
With more cruisers joining in every year, ducking has become a full-blown cruise tradition. As long as there are people willing to spread kindness, surprise, and joy—these little rubber travelers will keep floating around.
Some cruise lines have even started unofficial “Duck Hunts” for kids and families. What began with a girl’s simple idea to make people smile is now a movement embraced across the globe.
So whether you’re sailing through the Caribbean or cruising the fjords of Alaska, don’t forget to pack a few ducks. You never know whose day you’ll brighten—or who might brighten yours.
Explore our cruise-ready ducks and start spreading smiles on your next voyage!
👉 Shop Cruising Ducks
Let’s keep the kindness floating.
Have a rubber duck adventure in mind? Want to discuss custom-themed packages or dazzle your ducks? Share your quack-tastic ideas with us! We're all ears and ready to make your rubber duck dreams come true. Let's spread smiles, one quack at a time!